Grow Your Wealth

In the world of business, marketing strategies and techniques are riddled with myths, just to discourage people from using them. When social media became a popular marketing avenue or option for business owners, it had its own myths that discouraged traditional and old-school business owners from using them. Before the advent of Twitter and Facebook, it was considered a leap of faith for business owners to abandon traditional forms of marketing and use Internet marketing as a viable marketing option. So, what are these myths? 1.) Everybody’s on social media – Internet marketers will perpetuate these myths to business owners who think social media sites like Facebook can rake in millions of visitors. Internet marketers will do anything to hook business owners in, which is why this is the most prevalent myth. Facebook and Twitter may have millions of visitors, but it won’t guarantee that you’ll earn the same amount of visitors for your account or page. This is due to the fact that not...

In order to create the most compelling, responsive and profitable advertisements, you need to utilize Facebooks option to heavily target and tailor your advertisements based on your target market. With facebook, you can set your ads up so that they appear only to specific people, based on age, location, gender, interests, hobbies or even based on the groups they have joined within the Facebook community. You will want to conduct market research so that you can accurately define your target market and develop advertisements that target specific segments of your market. Facebook implores a quality control system to ensure that the advertisements that run throughout their community stay within their guidelines and do not offend or disrupt member activity or overall experience. Use their quality control system to develop compelling advertisements that stand out in the marketplace, and capture the attention of potential buyers. Also keep in mind that Facebook advertising is base...

One easy way of automating the list building process with Twitter is by using the services of www.SocialOomph.com You can send out automatic direct messages to those who begin to follow your updates. These automated messages could include a direct link to your website, blog or better yet – your squeeze page where you offer each Twitter user a free incentive, such as a report, ebook, article content or guide based on your niche market. When it comes to using Social Oomph to build your list and initiate first contact with those that follow you, be sure that the product you are offering on your squeeze page is extremely focused on your niche market and offers something of value. You don’t want to give away a product that is already saturated online, such as outdated PLR. Try to offer something original, even if it’s a short report or mini-product, the more exclusive it is to your list, the more likely that your visitors will subscribe to your newsletter. Just like with every othe...

Facebook Ads Make a Huge Impact In Your Business - Rhonda Swan Promoting your business with social media is the “hottest thing since sliced bread”, and I don’t see any signs of it cooling down. Don’t believe me? Just take a look at these statistics from around the web: 78% of people who use social media to sell perform better than their peers (Forbes). 64% of people who use inbound social selling achieve their targets (The Aberdeen Group). 90% of all buyers admit that by the time they come into contact with the seller directly, they’ve already decided that they’re going to buy via social media (Forrester). The Bottom Line About Facebook Ads With over 2.2 billion monthly active users, Facebook is almost certainly where your ideal clients are hanging out online. Facebook also recently rolled out a new  Ad Preference feature . The great thing about this, is that Facebook is able to tailor ads to people even more. If you’re not making any attempt to reach them ...

Why Video Marketing Is A Must Video Brewery revealed that 100 million Internet users watch online video content daily. While most of them watch the latest viral video, other viewers want to learn about a certain topic or know more about a product or service before buying. Creating video content should be a staple in your company’s marketing endeavours. It’s that important. Benefits of Video Marketing Apart from the fact that numerous people watch online videos, who can also be potential prospects, here’s a list of other advantages that come with using video marketing: Authenticity Using videos is a very authentic form of communication. Viewers get to see you and your mannerisms in actuality, rather than just reading your words (through copy or emails) or hearing your voice (via podcasts or webinars). Essentially, video marketing allows you to do what copy alone does not– show your audience the person behind the words. In the world of video marketing, there’s no r...

Facebook Competition is Rising - Rhonda Swan In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Want to join their ranks and become known in your industry? Use Social Media! Facebook is by the far the best platform for promoting brand awareness, as nearly three quarters of Americans adults use the site. Where to Put Your Social Media Efforts Each of the social media platforms can be used for different purposes. I’ve found that Facebook is my best bet for reaching my audience. That is not to say that the other platforms are not valuable. Not sure which social media platform you need to invest your time in? Here’s a few good rules to follow when using a platform to create the hub for your business. Facebook  is a great platform for promoting virtually any brand, due to its very heterogeneous user base. Instagram  is a gr...

Unsubscribes: When Letting Go is Good  Small business owners work hard into generating and expanding their email lists because they are perfectly aware that each contact corresponds to a potential customer whose lifetime value will boost the business’ bottom line and revenue growth. A lot of things go into capturing these leads which makes it tempting to cling to them if they regrettably choose to unsubscribe. That’s acceptable because when you’re a newbie to email marketing, having someone unsubscribe from your list may seem like a personal rejection. As the number of unsubscribes swells, you might even feel that you’re hitting the bottom completely. You may start asking yourself questions like, “Am I doing something wrong? Why are they getting upset? Why are they unsubscribing?” You might even think of toning down your message. Truth be told, there’s actually no need to worry about unsubscribes at all. Every day that a person sends out an email to over half a millio...

What is a perfect example of a brand? You, my friend, are a brand. An artist. A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. This is not a trend. This is social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one. 1. Define your audience. Tell yourself this: The focus of your blog—and all of your content—must be your readers. What do they need? What are their pains? How can you help them? Of course, doing guesswork is possible, but chances are, you’ll run the risk of being wrong. One ideal way to removing the guesswork is to conduct a survey. You can ask a few specific questions to uncover demographic and psychographic information. From the results of your survey, you’ll be able to profile your audience and work toward developing a more focused content with a higher probability of connecting with your readers. 2. Create a clear value propositi...

There’s approximately 200,000 people on a company’s mailing list who regularly receive varied emails every week. We label them into 3 categories: 1.)   6 figure + earners-people who are making steady sales online and are building their business full time. 2.)   Those who are working their way to be part of category one, and who are making sales here and there with rising frequency. All they need is to spend more time redoing the actions that brought them those sales, and instituting systems to do more of those actions in their behalf. 3.)   Newbies and / or those who’ve been striving to make internet marketing work for years, but still get meager results. If you’re in the first 2 categories, you may get off now and quit reading this because this message is not intended for you. If you’re in category 3, please stay as it’s you who we’d like to speak to today. The main reason why you’re not earning positive results is because you haven’t got the ...